Client: Principal Financial Group
This was a case of using life’s lemons to make lemonade.
As part of a campaign for Principal Financial Group, we flew around with personal finance guru Jean Chatzky talking to ordinary families about their retirement plans.
The day we were set to shoot the Harris family, a freak Dallas snowstorm and the resulting power outage left us scrambling for generators to light their home. It was stressful to say the least. But it paid off in spades with gorgeous footage of these wonderful people and their adorable granddaughter enjoying that most precious of rarities, the Texas snowman.