Real People. True Stories.
Client: Massachusetts General Hospital
Too often the inclination is to see science as cold and methodical, discounting the intense creativity that goes into cutting-edge innovations.
Dr. Jay Vacanti has one of the most ingenious minds in medical science. A passing glimpse of a building covered in scaffolding inspired his groundbreaking work in building living human organs.
(Plus, he had a cold on the day we interviewed him, which gives his voice an extra bit of drama and gravitas.)