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Smithsonian: Oculus Rift

Client: Smithsonian

Palmer Luckey taught himself how to build virtual reality equipment by downloading 15 year-old manuals off the internet in his parents garage. In just a few years, he had revived the seemingly dead technology and sold his company to Mark Zuckerberg for billions of dollars.  

When asked what his parents thought of his success, he said, “You know those bumper stickers that say, ‘My kid’s an honor student at…’?  My parents pretty much won that game.”  

Real People. True Stories.