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Smithsonian: The Persistence of Memory

Client: Smithsonian

MIT’s Steve Ramirez and Xu Liu grew up obsessed with sci-fi movies. Their game-changing research implanting false memories into the brains of mice brought fantasy to life, and earned them a Smithsonian American Ingenuity Award.   

In case you missed it: These guys implant false memories into the brains of mice.

Real People. True Stories.